The Bach Living is like the bridge between Brisbane and the coastline, sealing the mere stretch of distance that separates the skyline from the sea by bringing lavish, tropical décor to transform city homes into holiday houses.
Even the atmosphere of the brand new store evokes a sense of salty air and summer breeze, brimming with resort-style furnishings and sun-kissed aesthetic. The Bach Living — ‘Bach’ inspired by the New Zealand term for ‘holiday home by the sea’ — launched on Montague Road during the final months of 2016, bringing with it a decadent slice of the beach to homes in West End.
The business is a joint venture for Steve (Stefan) Ackerie and his partner, Rose King. Nationally recognised for his rainbow logo and cursive signature, Stefan is the owner of dozens of eponymous ‘Stefan’ hair and beauty salons spread across the country. On top of his hairdressing empire, he owns and operates Jo-Jo’s Restaurant in the heart of Brisbane City, plus Stefan Boating World at Moorooka and Coomera on the Gold Coast.
Stefan’s brand prides itself on clients in his salons being served by high quality trained staff with a positive attitude and a beaming smile, a guarantee and business model The Bach Living evidently embraces as wholeheartedly. Besides being dazzled by the stunning array of homewares, gifts, fashion and furniture upon entering the store, customer service is as equally impressive. Hot coffee is offered to lingering shoppers, while staff members exhibit a genuine keenness to assist, and demonstrate significant depth in their knowledge of interior design. The Bach Living team even encourages clients to bring along photographs of their home, to better assist in their endeavour to redesign living spaces into rooms that rival five-star beachside hotels.
Co-owner Rose King describes the shop as one that embraces a refreshingly different approach in home shopping, coalescing uniquely crafted furniture and homewares from cities around the world, and bringing the iconic coastal Queensland lifestyle to abodes in West End and beyond.
According to Rose, the furniture is specially manufactured and imported exclusively for The Bach Living, limiting the ability to carry multiple pieces per item but heightening the preciousness and value of each piece as a result. Besides offering a wide range of indoor and outdoor pieces of furniture made from wicker, cane and teak, The Bach Living stocks a seemingly infinite range of decorate cushions, centrepieces and vases, candles and gifts, fashion and jewellery. The warehouse itself is massive, though its size is shrouded by the generous stock levels — barely a space in sight is bare but instead decked, draped or decorated with Boho Bali, African-luxe and Hampton house-themed homewares.
Although the business is still in its early days of operation, its sister store in Coomera on the Gold Coast and its towering boxes of unpacked stock could be evidence of an expansion on the horizon. If The Bach Living mirrors the success of Stefan’s hair and beauty salons, there’s no doubt the beach inspired, luxury furniture stores will splash across the country, making waves in Australia in no time.