Kiss The Berry lays claim to being Brisbane’s first ever Açaí bar, and in three years has transformed into an organic, health-focused lifestyle brand.
With two stores, over 14,000 Instagram followers and another 6000 on Facebook, Kiss the Berry’s presence in Brisbane’s breakfast and café scene is substantial.
Sarah Miller and Keziah Bossley began Kiss The Berry after Sarah discovered the Açaí berry when travelling through America. Somehow, through intuition perhaps, Sarah had the foresight to see that this delicious and nutritious berry was exactly what Brisbane needed, and the two young entrepreneurs jumped on the burgeoning health craze.
Both the Brisbane CBD and South Bank stores are popular attractions for foodies, however the South Bank store embodies Kiss The Berry’s ethos of passion, health, happiness. The store draws huge crowds weekend-long, and Keziah explains that the sense of community here has made it their model store. “Our market is people who want to go for a walk on a Saturday and then come enjoy a bowl with their friends: It’s our community.” And it does feel like a community: on Saturday mornings there are groups of people sitting on quaint picnic blankets or joining each others’ tables and conversations. The vibe is relaxed and approachable —very much the quintessence of the 4101 postcode.
Kiss The Berry differentiates itself from other establishments by building its community through collaborations. “We’ve always known that we wanted our brand to be a lifestyle brand … but we aren’t qualified to do all of that: we’re the Açaí specialists,” Keziah explains. “But we also want to go for a run and be active, so lets do that with another team; lets do that with someone who knows what they’re talking about.”
Kiss The Berry then involved Jackie Morgan as its nutritionist, and Lilly Rowe as its fitness ambassador. Jackie ensures the bowls are nutritionally balanced, and Lilly enlists the expertise of local businesses such as Science of Fitness to take the Kiss The Berry community for its free Saturday Sweat Sessions. Keziah and Sarah are involved every week: “We’re at a real advantage that Musgrave Park is just up the road, because we can have our bootcamp there and then all walk down and enjoy [an Açaí] bowl together.” Here lies the difference of Kiss The Berry;it promotes a real, attainable and healthy lifestyle in a very personal way, and experiencing this as a community every Saturday creates a valuable and genuine brand relationship.
Kiss The Berry is about giving back to the community as much as involving the community. Each seasonal menu is planned to incorporate a charitable bowl; during autumn they partnered with Orange Sky Laundry, a charity providing a mobile laundry service for homeless people with the mission to raise health standards and restore respect. Every sale of the ‘Orange Sky Laundry Bowl’ included 50c donated to Orange Sky Laundry’s wash cycles.
The Kiss The Berry community is open to anyone with a curiosity or taste for Açaî, so get down to the Southbank store and experience the welcoming atmosphere with nutritious benefits.
Words by Lydia Maranta | Images supplied by Kiss the Berry