Le Rose Bleu, a new rose from Saint-Tropez in Provence, has been created with a global mission – to help raise awareness of ocean plastic, prevent it from entering the ocean and encourage people to discuss the issue over a glass of wine.

Le Rose Bleu founder Vincent Lelard, created it after being inspired by the award-winning film A Plastic Ocean, which was distributed by the not-for-profit organisation Plastic Oceans International in order to incite a global movement to rethink single use plastic.

Donations linked to the sale of every bottle fund Plastic Ocean’s Rethink Refill Campaign – a program that helps people reduce their dependence on single-use plastics by providing water-refill stations and reusable bottles. Le Rose Bleu will also support beach clean-up initiatives and global awareness using the film A Plastic Ocean and its associated multi-language education programs.

If nothing is done, it’s estimated that by 2050 there will be more plastic than fish in the oceans. Julie Andersen, Global Executive Director for Plastic Oceans International says, “it’s a big problem but one that can be solved with not only big solutions, but small ones also. That’s exactly why we’ve created the Rethink. Refill. program. We are very grateful for Le Rose Bleu for supporting our efforts and taking action to become part of the solution. By helping us to empower others to reduce their reliance on single-use plastic, they are a shining example of social enterprise at its best.”

Le Rose Bleu combines two of Australia’s loves – great beaches and great wine – in one fine drop, and it’s a conversation starter. Awareness is the first step to change, and that’s why the rose? label aims to prompt interest and discussion amongst those enjoying it.

This new product is also gaining traction in the industry, with the owner of the award-winning The Fish House at Burleigh Heads, Ronnie Tarabay saying “as a waterfront fine-dining venue with an emphasis on the ocean and its produce, Le Rose Bleu has our absolute support. It’s not every day you can combine passion and purpose so we think this is a great initiative. We hope it will make people realise that without healthy oceans our food, lifestyle and tourism industry will be deeply affected.”

The Master of Wine Award holder,Peter Scudamore-Smith is also on board. “I can do good and drink good at the same time with this superb Côtes de Provence. It has wonderful aromas, a beautiful pale color, light and fruity – the perfect all-rounder for rosé connoisseu,” Scudamore-Smith says.

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