A new pop-up wine bar in the heart of West End is set to spice up the West Village‘s Factory Lane, with Fredericks pioneering the precinct, which will see a blend of food and retail opening from late 2020. This West Village concept celebrates the history of the site, with film designers Jon Dowding and Chrissy Feld engaged to bring the concept to life, which will be operated by Brisbane hospitality professionals.
An open-plan and mostly al fresco space, Fredericks will have a similar focus on wine as McGivern’s existing venues, with a crafted cocktail and beer offering also available. From its prime position at the top of Factory Lane, which leads directly off Boundary Street, Fredericks guests will be treated to views of the Peters Ice Cream factory building, which received extensive media coverage when it was built in 1928 for Frederick Peters’ innovations in the use of salt, ice, and cutting-edge refrigeration.
It is not just the local history that will be catching visitors’ eyes, though. Fredericks’ colourful and lively design draws inspiration from the joy of the entire ice cream experience, including the packaging, various flavours, and shapes popularised by Peters Ice Cream. The design of the pop-up, which utilises elements of colour and light, is thanks to Australian interiors and production icons Jon Dowding and Chrissy Feld, who list Mad Max, Gold Coast Tourism Corporation and Hostelworld’s viral Sand Hostel, and interiors at Libertine Parfumerie across their production and venue design resumes.
While it is just a taste of the lively laneway tenants to come to West Village in the coming years, Fredericks is a fresh-faced pop-up that is set to have visitors exploring the lanes, wine glass (and perhaps ice cream) in hand.