Hurley and artist Julio Battistelli worked with pro athletes on the launch of Hurley x YAIA, bringing its inner spirit animals to life. To celebrate, they threw a party for friends and family at the Dust Temple in Currumbin to launch the Pro Athlete Series. Featured athletes included two World Champion John John Florence, Julian Wilson, Filipe Toledo, Kolehe Andino, Michel Bourez, Ace Buchan, as well as artist YAIA.