The West End MagazineNo matter what you want to achieve in life, the secret to doing it is harnessing your passion. But as many of us have found, it’s not always easy to identify what energises and excites us.

Dubbed the ‘Prince of Passion,’ Keith has been on a mission for the last three decades to help people find their passions, harness their potential, and turn their passion into personal and professional capital.

“We know that to get anywhere in life it all starts with a goal but most people need a reason to make change. When you understand the ‘why’ of what you’re doing, the ‘how’ becomes the easy part,” said Keith Abraham.

It Starts With Passion shows you how to find your ‘why’ so you can make your ‘how’ happen. Rediscover your dreams and define what really matters to you!