West End has welcomed Ferro Property Group’s latest project, the London Residences. The $27 million dollar development, inspired by the city it’s named after, will begin construction in July this year, delivering deluxe apartment living to the 4101 area.

The upmarket establishment will feature just 27 three and four bedroom home-sized residences; a mix of three two-story Manors, two Terrace Residences and 22 three-bedroom Residences.

Combining the unique character of West End, while hinting at the iconic style of London, the boutique development is targeted squarely at owner-occupiers seeking out large, custom-designed three and four bedroom apartments.

“We purchased the site at 12 Bailey Street about 12 months ago and since then have been focused on perfecting the design both internally to ensure each Residence is completely unique and special for owners, and externally, to ensure London Residences complements the West End character and location,” says developer Marco Ferro.

The deluxe residences will also allow plenty of space for storage, dedicating 6-14sqm of storage space per owner.

Resort-style facilities, including a pool, day beds, gymnasium and steam room, will decorate the sunlit rooftop terrace, while the kitchen will include deep benchtops, exquisite joinery and high end appliances, as well as views, a balcony and expanded alfresco dining space.

“We know the boutique owner-occupier market have very specific needs, and to meet these we have created a mix of oversized residences; unique two-story Manors that feature three bedrooms plus sitting rooms; The Terraces which are more than 200sqm and home to four bedrooms plus study; as well as the range of three-bedroom Residences.”

Developer, Marco Ferro recognizes the importance of merging the development with the existing West End landscape without compromising the distinct local culture.

An emphasis is placed on a careful balance between environment and materials with the design drawing inspiration from the vibrant street front of West End and the high-rise scale of Brisbane city.

“We wanted to ensure London Residences were immersed in West End, rather than being a ‘drop-in’ development, and we were committed to taking the Residences to a new level; far, far removed from the very general and cluttered offer across Brisbane.”

Design-wise, the London Residence cleverly marries quality, handcrafted design with classic details and a contemporary materials palette which reflects the projects inspiration; London.

The development’s traditional influence is finished with a contemporary flare to ensure the property sits comfortably within it’s environment.

“Brisbane’s vibrant cultural heart, West End is a celebration of flavour, faces, style and colour from all parts of the globe; a kaleidoscopic canvas which stands as testament to a truly international lifestyle. A heartbeat away from the city centre, framed by the mighty Brisbane River, home to the arts and some of the city’s best flavour-makers, and a natural meeting ground for millennia, West End is the perfect home for London Residences,” says Mr Ferro.

Warm timber accents add personality to the spaces which are designed to create a cool and light atmosphere, reflecting the Queensland lifestyle.

Expected to finish in May 2018, The London Residences is bound to draw in potential buyers seeking high-end living in the West End area. “Inspired by its namesake, the iconic city of London and all that is represents in terms of style, music, fashion, space and more, London Residences is a very exciting project.”