27.1% of Australian’s purchase single-use plastic bottles on a weekly basis. Statistics show that a mere 36% of these plastic bottles are recycled annually, resulting in approximately 373 million bottles damaging the environment irreversibly.

Tackling the war on waste in Australia’s fastest-growing retail category, eco-friendly and family-operated soaping mill, Shampoo with a Purpose, has created 4 naturally formulated, vegan, and sulfate-free solid cleansing bars as an effective and plastic-free alternative to traditional shampoos and conditioners.

The two-in-one bar offers a soap-free cleanse and condition using local and internationally sourced ingredients such as Moroccan Argan Oil, Shea Butter, Coconut Oil, Seaweed Extract, Ginseng, Avocado amongst others. Gender-neutral and catering across hair types, colours, moisture levels, the range includes The O.G, Dry or Damaged, Color-treated and Volume. The bars are multi-purpose and travel-friendly, and can additionally be used as an all-over body wash!

The product is reducing approximately 6 retail sized bottles of traditional shampoo and conditioner per unit in order to reduce plastic waste and provide customers with a long-lasting, targeted, and familiar hair cleansing experience. “As the health of our environment continues to alarm Australians of all generations, it is important we make changes – even in the bathroom – to combat the use and waste of plastic bottles,” said Geneva Valek, Product Developer for Shampoo with a Purpose.

As the only company in Australia to manufacture solid shampoo bars on triple-milling, commercial soap machinery, Shampoo with a Purpose is revolutionising the traditional and natural hair care industries by offering customers a consistent formulation and product experience that is free from harsh chemicals, plastics and animal by-products. Available online and in selected stockists around Australia.

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