Natural skincare brand Srsly Honey is working to harness the power of local, organic honey to create a 10-minute mask for time-poor Australians.

For more than 4000 years, honey has been regarded as nature’s golden elixir. Used both orally and topically, honey is a rich source of vitamins, antioxidants and flavonoids, and serves as a potent anti-inflammatory and antibacterial agent. Due to the molecular density of enzymes present in honey, it can permeate the skin’s surface and deeply nourish from within, offering a number of benefits that address concerns relating to hydration, pigmentation and anti-ageing.

According to the Australian Bureau of Statistics, Australian women work an average of 14 hours per day (70 hours per week) and a further 2.5 hours on domestic duties, such as cooking and cleaning. In addition to this, the ABS found that Australians spent an extra 2.5 hours per day on eating and drinking, and the remaining on mild social activities and sleep. Encouraging women (and men) to combat these excessive hours with glow-worthy “me time” results, Srsly Honey brings new meaning to the act of masking by combining Australian sourced raw organic honey, bentonite clay, rose water, coconut oil and cinnamon to create a 10-in-1 mask that restores nutrients, soothes redness, combats excess oil production and acne, hydrates, refines the look and feel of pores, lightens pigmentation, detoxifies, exfoliates, plumps and imparts a radiant glow.

With a strong focus on Australian-sourced products and an all-natural approach, Srsly Honey is designed to “maintain beautiful skin with little effort”.

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