It is one thing to be finalists in the 2017 Telstra Business Awards. It is another thing to accomplish that with a company you created before you were 30. Such is the case of West End local David Bobis and his business partners Joe Fox and Fil Cristaldi, who built their creative marketing agency, Studio Culture, from scratch in 2014. What began in a crammed house with little money, a few computers and no air-conditioning resulted in a thriving digital marketing agency.

Studio Culture helps local, national and international brands with web design, Search Engine Optimisation (SEO), social media and more. It was the only creative agency in Queensland to be selected as Telstra Business Awards finalists out of more than 5000 entries and one of the youngest.

Today, Studio Culture prides itself in providing equal opportunities for employees, putting clients on a pedestal and maintaining a high employee retention rate. Bonus: they have an in-house snack bar.

David is the Head of Digital Marketing at Studio Culture and manages content creation, SEO and marketing strategies of clients. He said that the Telstra Business awards had highly diligent entry requirements, including a 20-hour entry process responding to judging criteria and an in-depth interview with judges.

“Judging criteria included revenue, innovation, environmental awareness, treatment of employees and customers, community involvement, fair work practices and more,” said David.

This process was worth it, as he said that being Telstra Business Awards finalists has had numerous benefits on Studio Culture as a growing business.

“First of all, it was a significant morale booster. As we were finalists out of thousands of entrants, it reminded us that we’re on the right path and there’s value in what we offer. The stringent application process also enabled us to look at our business with fresh eyes and revisit why we started it in the first place,” said David.

Being a Telstra Business Awards finalist also meant that Studio Culture and its range of services were exposed to important decision-makers around Australia.

“Through Telstra hosted events, we have also been able to form some great partnerships with other organisations,” said David.

Bobis added that living in West End surrounded by food, people and rich history has always ignited his creative spark as a marketing professional.

“The overall vibe of West End continues to inspire me to put my best and craziest self forward, and this has created fantastic benefits to our company and clients. We actually work with West End businesses like Dundee’s Boxing and Fitness, who helped Jeff Horn win the Battle of Brisbane,” said David.

At least for Studio Culture, from little things, big things do indeed grow.

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