The online fitness brand and well-known gym FitazFK has announced its new activewear range WEAR FitazFK, with Instagram influencer and model Isabelle Mathers as the face of the campaign launching on Tuesday 2 April.
Co-owners of the brand Georgio Batsinilas and Aaron McAllister have been working on the new collection for more than 18 months and have designed a range of activewear pieces for both everyday use and gym attire. McAllister said the pair have put in a lot of effort to find the perfect fabric for their tights and ensure everything was on track. “I then went on to spend over a year and a half working with suppliers, finding inspiration, hours upon hours of research as well as multiple trips to China to ensure our line was top notch and would stand out from the rest,” he said.
The FitazFK co-owners worked alongside Thessy and Yiota Kouzoukas from Sabo Skirt, who influenced the first range and helped with the design. “They’re some of the best in the game, so to have them help us so significantly really meant a lot to us,” McAllister said. After working closely with his mum who ran a clothing label from a young age, McAllister said him and Batsinilas have worked hard to deliver an in-demand range of activewear. “Naturally being in the fitness industry, activewear is so important when it comes to performance and of course, feeling just as good!” he said.
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