David Bromley – a painter, sculptor and multiple Archibald Prize finalist – and wife Yuge will cast their artistic mark on the masterplanned project as it transforms the iconic former Peter’s Ice Cream Factory site at West End.
The collaboration sees the artist’s working relationship with the historic site come full circle. The well-travelled artists lived in West End more than 30 years ago, and later David, while living in Adelaide was a signwriter adding colour to Peters Ice Cream’s trucks. Mr Bromley will create a series of murals throughout the 2.6 hectare site, including a massive mural on the Factory 1 building that will be visible from the CBD and become his largest work to date.
“In any fully functioning society, the quality of life is greatly enhanced by cultural elements where the creative dimensions are sympatico with the formal dimensions,” says Mr Bromley.
No stranger to urban commissions, Bromley and Co is responsible for murals along Melbourne’s Chapel Street fashion precinct and close to 50 murals at QIC’s $655 million rejuvenation of the City’s Eastland shopping centre.
“We’re already inspired by what we can achieve here and how we can deliver strong design aesthetics to the architecture, streetscapes and open spaces,” continued Mr Bromley.
“This collaboration partnership is about integrating art into West Village from the project’s outset and creating a vibrant destination for residents and visitors to engage with,” states Mr Thompson.
The partnership involves an emerging artist program for up-and-coming Queensland talent which will be launched in the coming weeks. The dedicated studio space will host new and exciting artists who become involved in the ongoing artist-in-residence program at West Village.
It will also become a unique venue available for food, fashion and music events from 18 April for 12 months until restoration works on the Factory Building begins.